Google Ads (formerly Google AdWords) is an online
advertising platform offered by Google. Businesses can publish their ads using
Google Ads to reach their target audience and promote their products and
services. Google Ads allows the creation and management of adverts that appear
on search engine results pages, other websites, YouTube and mobile
How does it work?
The basic working principle of Google Ads is to deliver
adverts associated with specific keywords to specific target audiences. A
business creates advertising campaigns related to the keywords it determines
and allocates a certain budget. When users search for these keywords, relevant
adverts are displayed on Google’s search results page or other Google networks.
Google Ads offers various analytical tools to measure and
improve the performance of adverts. You can optimise your advertising campaigns
with data such as cost per click (CPC), conversion rates and ad effectiveness.
How Does It Contribute to Your Business?
1. Reach Your Target Audience Faster
Google Ads allows you to get instant results. With specific
keywords, you can attract the attention of your target audience and reach
potential customers quickly.
2. Budget Control
Google Ads helps you set your advertising budget and control
advertising costs. When you allocate a specific budget, your campaigns are
managed within this budget.
3. Performance Analysis
Google Ads allows you to analyse the performance of your
advertising campaigns in detail. In this way, you can see which keywords are
more effective, which adverts get more clicks and how you contribute to
conversion and update your strategies accordingly.
4. Flexible Targeting
Google Ads allows you to target with many criteria such as
geographical location, gender, age range, interests. This allows you to deliver
your adverts to a more specific audience.
Google Ads is a powerful tool to increase your business’s
online presence and expand your customer base. However, running a successful
campaign requires a strategic approach and regular optimisation. If you want to
use Google Ads effectively, it can also be important to get professional
Google ADS Why we need to use
Google Ads can be an important marketing tool for many
businesses and there are many advantages to using it. Here are some reasons why
you should use Google Ads:
1. Reaching Your Target Audience: Google receives millions
of searches every day, which means the opportunity to reach potential
customers. Google Ads can help you reach your target audience with specific
2. Fast Results: Other marketing strategies such as organic
search engine optimisation (SEO) can take time. However, Google Ads allows you
to achieve immediate results. When you create your advertising campaign, your
ads can be published and visible immediately.
3. Budget Control: Google Ads makes budget management easy.
You can set daily budget limits and keep under control how much you want to
4. Measurability: Google Ads offers comprehensive analytical
tools to measure the performance of your advertising campaigns. In this way,
you can understand which adverts are effective and adjust your strategy
5. Geo-targeting: Advertisers can direct their adverts to
specific regions or geographic locations. This is particularly useful for local
6. Targeting Options: Google Ads offers targeting options
based on demographics, device type, interests and behaviour. In this way, you
can show your ads directly to an audience you are interested in.
7. Competitive Advantage: There is a high probability that
your competitors are already using Google Ads. Therefore, if you are in a
competitive industry, you can gain a place in the market using this platform.
8. Conversion Focused: Google Ads can help you set specific
conversion goals. For example, you can track your conversion goals such as
website visits, contact form fills, or sales.
9. Flexibility: Google Ads allows you to organise and update
your campaigns at any time. This allows you to adapt to changing business needs
and market conditions.
10. Digital Marketing is Part of the Strategy: Google Ads,
an important component of digital marketing strategies, can be integrated with
other online marketing channels. In this way, you can create a comprehensive
digital marketing strategy.
Google Ads can help you increase the visibility of your
business, reach potential customers and increase conversions by creating an
effective advertising strategy. However, it is important to plan and manage
your campaigns carefully, because improperly structured campaigns can waste
your budget. Therefore, it is important to create a good strategy before using
What can I do in Google ADS
On the Google Ads platform, you can perform various actions
to achieve your business goals by creating various types of ads and advertising
campaigns. Here are some examples of what you can do in Google Ads:
1. Create Search Ads:
– Identify relevant keywords.
– Create text adverts including title, description and URL.
– Determine your target audience and configure
– Place tracking codes and measure conversions.
2. Create Display Ads:
– Create or use visual content.
– Set your ad targeting (for example, targeting to specific
websites or specific demographic groups).
– Add ad texts and headlines.
– Add tracking codes and monitor ad performance.
3. Create Video Ads:
– Create or use videos (for example, to promote your YouTube
– Choose your video ad type (for example, short videos, long
videos, or skippable ads).
– Configure keyword targeting or demographic targeting.
– Add tracking codes to track conversions.
4. Create Shopping Ads:
– Create your product catalogue and upload it to Google
– Edit and optimise your product data.
– Create your product adverts and show product details such
as price, availability and visual images.
– Configure product groups and bidding strategies.
5. Create Conversion Focused Ads:
– Define your specific conversion goals (e.g. website visit,
contact form filling, purchase).
– Add conversion tracking tags.
– Optimise your ad campaigns based on conversion goals.
– Target your adverts to specific geographic locations
(city, country, region).
– Target areas around specific stores or businesses.
– Direct your advertising budget more effectively with
7. Keyword Research:
– Find relevant keywords and create keyword lists.
– Optimise keyword bids and budgets.
8. Monitoring and Optimising Ad Campaigns:
– Regularly monitor the performance of your advertising
– Adjust keyword bids to reduce cost and increase
– Compare between different ad texts and targeting by
running A/B tests.
The Google Ads platform offers advertisers a wide range of
flexibility and you can customise your ad campaigns to suit your goals.
However, it is important to create an effective Google Ads strategy and
regularly monitor and optimise campaigns. This will help you use your budget
effectively and get the best results from your advertising investment.